Director
Rafatoon
Production Company
Dreambear
Executive Producers
Evan Brown & Dave Gelb
Creative Director
Marla Montgomery
Line Producer
Zena Khafagy
Dreambear Producer
Gina Rodriguez
Yitty Head of Production
Aran Kim
Yitty Producer
Ella Swanstrom
1st AD
Scott Findley
2nd AD
Garrett Ives
Director of Photography
Dan Dealy
VFX
Tunjayork
VFX Director
Rafatoon
Tunjayork Producer
Sara Pérez
VFX Supervisor
Ben Kadie
Editor
Sebastian Ortiz
Colorist
Bryan Smaller of Company3
Sound Designer
Dalton Harts
3D Directors
Andres Garcia & Sebastian Ortiz
3D Artists
Nicolas Bolivar & Cristian Roncancio
2D Artist
Andres Eusse
Animator
Tatiana Sarmiento
VFX Artists
Andres Garcia, Sebastian Ortiz, Javier González, Virgilio Lora & Leopoldo Pinilla
Dreambear was approached by Fabletics and Yitty to create a vibrant and nostalgic swimwear
campaign for Lizzo’s brand, YITTY. Initially slated for digital release, the campaign's
overwhelming success led to its expansion onto linear and streaming platforms. The project
aimed to blend the iconic 90s aesthetic of Lisa Frank with Lizzo's unique flair, producing a series
of captivating and cohesive visual assets.
We were tasked with producing a 30 second launch video, a series of dynamic GIFs, still
photographs, and a behind the scenes video withs footage captured over the course of a 1x day
shoot.
The creative direction required a seamless fusion of Lisa Frank’s vibrant, whimsical style with
Lizzo’s contemporary, empowering brand identity of body positivity. This involved capturing the
nostalgic essence of the 90s aesthetic while integrating modern elements and Lizzo's personal
touches.
Key elements included:
- Bright, bold colors and playful patterns
- 90s-inspired imagery and motifs
- Subtle yet impactful branding elements from Yitty and Lizzo
Dreambear leveraged 3D software to model, rig, and texture assets, creating high-end 3D
characters and backgrounds. This process and technology allowed for the precise and detailed
rendering required to authentically evoke Lisa Frank’s distinct aesthetic, while creating
something unique and original.
The 1-minute launch video was the campaign's highlight. Dreambear meticulously crafted a
blend of live-action and animated elements, bringing to life a fantastical world including stunning
3D-rendered backgrounds filled with rainbows, stars, and holographic patterns. High-end 3D
characters, including a talking dolphin voiced by Vanessa Mateo, added a dynamic and
whimsical touch. Dreambear also incorporated easter eggs, hidden elements like a Yitty logo
constellation in the sky provided a fun and engaging layer for viewers to discover.
The BTS video offered a glimpse into the creative process behind the campaign. Capturing 1
day shoot with Lizzo and a look behind the curtain at the technology used to bring the campaign
to life.
Dreambear’s collaboration with Fabletics and Lizzo’s brand Yitty resulted in a highly successful
swimwear campaign that masterfully blended 90s nostalgia with modern branding. The campaign’s digital launch generated significant buzz, leading to its expansion onto linear and streaming platforms.
By leveraging advanced 3D modeling and animation technology, Dreambear created a visually stunning and engaging campaign that captivated audiences, increased engagement, and built brand awareness. This case study highlights the power of creative collaboration and the impact of innovative visual storytelling.
