Agency
Transmission
Creative Director
Scott Thibodeaux
Creative Director / Writer
Steve Anacker
Associate Creative Director
Lauren DiRusso
Agency Producer
Sofia Novak
Director
Dano Cerny
Production Company
Dreambear
Executive Producers
Evan Brown & Dave Gelb
Line Producer
David Duque-Estrada
Production Manager
Zita Mazzola
Director of Photography
Maz Makhani
Gaffer
Ted Barnes
Key Grip
Collen Newberry
Wardrobe
Victoria Simons
Production Designer
Jason Puccinelli
VFX Supervisor
Ben Kadie
Art Director
Nicole Bartlett
Stills Photographer
Chris Patey
Editor
Jay Sprogell
Colorist
James Jenkins
Sound
Dalton Harts
Post Producer
Bradley Crawford
Our collaboration with Transmission for Microsoft's B2B division led to the creation of two innovative campaigns: "The Powers of Me" and "Next Gen AI." Under the direction of Dano Cerny and the creative guidance of Transmission’s Scott Thibodeaux, we crafted a series of innovative advertisements that seamlessly blend storytelling with advanced visual effects.
The campaigns were designed to evoke a sense of wonder and possibility, transporting the audience into experiences only made possible by Microsoft’s cutting-edge technology. Each spot delves into the intersection of technology and cinematic magic, offering a glimpse into the future of Microsoft's AI capabilities.
Keeping everything under one roof, Dreambear handled all production and post-production including edit, VFX, color and sound design.
Using state-of-the-art motion control technology, we captured a series of plates and employed advanced VFX techniques, including 3D animation and digital doubles / meta humans. This meticulous process allowed us to create stunning visuals that highlight the transformative power of Microsoft’s AI.
Production Details
- Location: Seattle, Washington
- Duration: 4x day shoot
- Equipment: 4 separate devices
- Deliverables:
These campaigns are more than just commercials; they are a window into the future of Microsoft's AI capabilities. By showcasing the potential of these tools, we aimed to inspire businesses to envision a more innovative and efficient way of working, empowering them to be the best versions of themselves.
We believe this campaign successfully demonstrates a more inspired approach to leveraging AI and advanced technologies, setting a new standard for B2B marketing.
