Puma x ASAP Rocky – Flagship Popup

Dreambear spearheaded the production of the video and stills campaign for Puma's latest collaboration with A$AP Rocky. The campaign celebrated the night-racing and neon-light-inspired collection, which showcased innovative footwear designs, including the striking Mostro 3.D colorway and the re-engineered Inhale Sneaker featuring allover distressed treatments and custom embroidery.

The stills were strategically utilized during the release event at Puma’s Flagship store on 609 5th Avenue, creating an immersive experience that tied seamlessly into the overall campaign narrative. The event featured performances by A$AP Rocky, A$AP Lou, and SS4K, alongside interactive elements like customization stations, photo moments, giveaways, and more, further enriching the consumer experience.