Human Made – Human Made x Lil Uzi Vert x Nigo

Dreambear was tasked with executing Creative Directors, Friends with You’s vision for a campaign that required hyper-realistic CGI and complex green screen lighting setups. The team faced several challenges, including the need to shoot high profile talent, separately and quickly while maintaining a consistent look across two sets in New York and Tokyo.

We carefully evaluated the creative brief and identified the key parameters of the project, including the required CGI elements, lighting setups, and camera angles. We developed a detailed production plan and advised the creative directors on the best approach to achieve their goals.