Savage x Fenty – Summer Campaign 2020

Savage X Fenty was forced to cancel their Summer 2020 Campaign and pivot to a digitally focused approach. Despite the challenges posed by this, Dreambear was able to adapt successfully to the new reality.

The concept of the campaign was themed around coastline destinations, initially scheduled as photo shoots in places such as the Gulf of Mexico, the Mediterranean, and the South Pacific.

Our goal was to create modern and fresh collage designs that visually illustrated these specific coastline locations and overall theme. We had creative freedom in how this was done and the type of images, graphics and typography used in the collage designs.

The goal was to find something sophisticated and “fashionable”. Realism with a touch of surrealism. Rihanna likes a good balance of feminine, bold and edgy. We wanted the collages to feel beautiful and classy.

The flexibility of working with digital collage allowed Savage x Fenty to extend the idea into a UGC social campaign with their brand ambassadors -- where customers and social influencers would submit their images and a select few would be chosen and inserted into the unique collages.