For Lizzo’s brand, YITTY. Initially slated for digital release, the campaign's overwhelming success led to its expansion onto linear and streaming platforms. The project aimed to blend the iconic 90s aesthetic of Lisa Frank with Lizzo's unique flair, producing a series of captivating and cohesive visual assets.
We were tasked with producing a 30 second launch video, a series of dynamic GIFs, still photographs, and a behind the scenes video withs footage captured over the course of a 1x day shoot.
The creative direction required a seamless fusion of Lisa Frank’s vibrant, whimsical style with Lizzo’s contemporary, empowering brand identity of body positivity. This involved capturing the nostalgic essence of the 90s aesthetic while integrating modern elements and Lizzo's personal touches.
Key elements included:
- Bright, bold colors and playful patterns
- 90s-inspired imagery and motifs
- Subtle yet impactful branding elements from Yitty and Lizzo
Dreambear leveraged 3D software to model, rig, and texture assets, creating high-end 3D characters and backgrounds. This process and technology allowed for the precise and detailed rendering required to authentically evoke Lisa Frank’s distinct aesthetic, while creating something unique and original.
The 1-minute launch video was the campaign's highlight. Dreambear meticulously crafted a blend of live-action and animated elements, bringing to life a fantastical world including stunning 3D-rendered backgrounds filled with rainbows, stars, and holographic patterns. High-end 3D characters, including a talking dolphin voiced by Vanessa Mateo, added a dynamic and whimsical touch. Dreambear also incorporated easter eggs, hidden elements like a Yitty logo constellation in the sky provided a fun and engaging layer for viewers to discover.
The BTS video offered a glimpse into the creative process behind the campaign. Capturing 1
day shoot with Lizzo and a look behind the curtain at the technology used to bring the campaign
to life.
Dreambear’s collaboration with Fabletics and Lizzo’s brand Yitty resulted in a highly successful
swimwear campaign that masterfully blended 90s nostalgia with modern branding. The campaign’s digital launch generated significant buzz, leading to its expansion onto linear and streaming platforms.
By leveraging advanced 3D modeling and animation technology, Dreambear created a visually stunning and engaging campaign that captivated audiences, increased engagement, and built brand awareness. This case study highlights the power of creative collaboration and the impact of innovative visual storytelling.
