Dreambear collaborated with Ralph Creative to create digital GIFs for Spotify’s #1 playlist, Today’s Top Hits. Our mission was to find the right art direction and animation technique to personify each artist while creating eye-catching gifs.
From fabricating and animating stop motion felt koi-fish for Taylor Swift, to 3D disco balls for Beyonce, to a 2D Puerto Rican island fantasy for Bad Bunny, were among the many different styles we utilized for this campaign.
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